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MADE IN STEEL 2017: from 17 to 19 May a Fieramilano

The 2017 edition of Made in Steel has recently ended

Regione Lombardia awarded Made in Steel official status as international event for 2017 too.

The number of visitors, which had already recorded a substantial increase in 2015, underwent a further increase during this edition, reaching an average of +15% in the three days when the event took place.

Everything made us think of a record-breaking edition as 50% of the exhibition spaces had already been booked after only two months from the registrations opening.

For those in the steel world, Made in Steel can be considered the centre where we all speak the same language.

It’s an ideal reference point for business, where contacts are struck up, new partnerships are born and contracts are signed.

It’s our fourth edition. We have been attending since this event started to move its first steps in the Brescia’s pavilions.

Made in Steel represents a reflection moment where companies can confront each other on fundamental topics like the iron and steel industry’s future and more current topics like import duties and the raw materials market.

Being actors in the distribution market, Made in Steel is always an important presence to us. Our new stall gave us the opportunity to promote our new logo, but above all to meet both Italian and foreign suppliers, clients and collaborators in three days.

It’s an exhibition in partnership with “LAMIERA”, which occupied two pavilions next to us. An exhibition which integrates perfectly with this business type and which attracted several inox steel final users.

We talked about innovation, technology, changes and how all of this can support and facilitate our work.

What came out of the several conferences is that technology and digitalisation are crucial not only for developing business but above all for maintaining it.

We tend to think, erroneously, that they are detrimental to job roles, that machines might replace people. The truth is, what happens is exactly the opposite: it’s the lack of innovation that leads us to eliminating jobs.

Investing in new technologies means investing on people: we don’t need evolved machines if we don’t have adequately trained people who can manage them and interact with their systems.

Goodbye to Maastricht November 2017


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